Sales depends on Brand Strategy, not tactics
All the best Sales use branding, not sales!
Do you follow? To sell really well, sales tactics alone will leave you naked in our hyper-competitive markets. Nearly everyone uses the same sales tactics - good questioning, finding pain, rapport building, take-aways, going negative, etc. - and so, instead of the ability to truly differentiate, most lower their prices and go for a personal relationship to make sales.
This is the wrong way to do it.
First, differentiate with a more valuable and explicit offer. Second, validate the offer is real through details, examples, and stories. Third, qualify if the prospect is a good fit FOR YOU!!! Forth - post sale - execute on what was sold, and build the relationship based on THAT relationship dynamic.
If you notice, hardly any (if any) sales tactics are needed when you use a brand and strategic edge to sell. And much more importantly, a decent brand strategy, communicated well, creates vastly superior results than what amounts to commodity selling and usually boring sales tactics.