Branding in a Super Bowl
A short post today, but I have to comment on the branding of a team that lost and that of a new Super Bowl champion.
First, the Colts. Their brand after this particular loss is underachievers, chokers, or timid.
The Saints? Their brand is now, and forever, gutsy.
And this is how branding works. It’s never what an organization (in this case, a couple of football teams) hopes it should be. It’s always what individuals think, feel, and most importantly remember at a later time.
After someone meets you, or once a project is done, what do people remember about you or your company? It’s pretty much all that matters, so you should get your ducks in a row to be sure those memories are what you want.