“Branding’s Missing Link: Managing Business Conversations for Brand Differentiation and More Sales”

Stephen Melanson’s new book, Jaw Branding™, is currently available through the Melanson Consulting web site, and at Amazon.com.

It’s available in a CD audio format, or a portion can be downloaded free from this site as a printable PDF. (The CD version is two CD’s in length.)

Audio books are available to purchase as single copies or, for significant savings, in bundles of twelve to give out to friends or colleagues, or distribute internally to specific groups of staff (sales or service organizations, for example).

Among other topics, Jaw Branding™ describes the verbal gap in the branding services marketplace, Jaw Branding™ philosophies for verbal interactions, the relationship to memory and psychology, its superiority to traditional sales or communications approaches for revenue generation, and the implications of verbal branding for organizational culture.