Client engagements – whether workshop or project based – come in various forms, and can include the following elements:

• Positioning development (marketplace differentiation)
  - Development of new, or translation of existing
  - Orient concepts for a verbal platform
• Interviews with key executives and staff
• Interviews with key clients
• Competitive landscape overview
• Validation meeting(s)
  - Leading to a finalized verbal platform
• Documentation elements (additional and optional)
  - Web site content review (current site)
  - Positioning rationales
  - De-emphasis or elimination of content considerations
  - Next steps roadmap
• Verbal branding instruction
  - Live classroom environment (recommended)
  - Webcast or other
• Sales-intensive Jaw Branding™ sessions
• Script concepts development
  - For front line sales, service, or other personnel
• Sales or service strategy review or development
  - Appropriate matching of audience targeting and methods of pursuit based on brand positioning implications